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What is the Behind the Counter Club?

The Behind the Counter Club is a brand-new initiative designed exclusively for independent retailers, farm shops, and delis. This vibrant WhatsApp community and series of in-person events offer members a space to connect, share insights, and access practical support tailored to their business needs.

From trend discussions and peer-to-peer advice, the Behind the Counter Club is all about celebrating and strengthening the independent retail community.

Behind the Counter Club Logo
men chatting
speed networking
man and two woman laughing
man and lady talking over counter

Why join?

Independent. But never on your own.

The Behind the Counter Club is a space to: 

  • Swap tips and best practices 

  • Meet like-minded people in the indie retail industry 

  • Get product recommendations from other retailers 

  • Ask for advice 

  • Be the first to hear about future events 

Events

Throughout the year, we will be hosting a series of networking events for the community to get together and meet like-minded people in the indie retail industry. 

Stay tuned for the events schedule. 


How do I join?

WHATSAPP ON IPHONE

The WhatsApp group is open to independent retailers in the food & drink industry for you to share ideas, swap tips and connect with others who get it.

  • Ask questions
  • Share what's working
  • Meet others like you

We'll pop in with prompts, invites and updates occasionally - but this space is yours to use.

Click here to join

People talking

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