Why Exhibit

Grow Your Brand. Meet Buyers. Drive Sales

For more than 26 years, Speciality & Fine Food Fair has been the home of fine food and drink discovery, connecting brands with buyers from across the retail, hospitality, foodservice, manufacturing, import & export and wholesale sectors.

From 2027, the Fair will become part of Food, Drink & Hospitality Week at Excel London, bringing the industry together on an even bigger stage and opening up new opportunities to meet, connect and do business with buyers across the entire hospitality and foodservice landscape.

So, are you ready to meet the right people, kickstart your brand and connect with top-tier buyers who care about great food and drink as much as you do? Book a stand today and be part of the next chapter.

Enquire to Exhibit

Request the Key Buyers List

Request the Floorplan

Meet High-Quality Buyers

Connect with thousands of influential buyers from retail, hospitality, wholesale and foodservice, all actively sourcing premium food & drink products.

Reach Your Core Markets

Meet thousands of independent retailers, delis, farm shops, garden centres and specialist food & drink buyers looking for their next best-selling products

Unlock Even Greater Reach

Benefit from access to 25,000+ verified buyers through Food, Drink & Hospitality Week while maintaining the Fair's unique identity and community.

Generate Quality Business

Build valuable leads, secure new listings and develop long-term commercial partnerships with decision-makers.

Better Buying Timing

Take advantage of an earlier event that aligns with buyer planning, budget cycles and Christmas product sourcing, helping you have the right conversations at the right time.

Championing Growing Brands

From exciting startups to established producers, join a community that celebrates innovation, quality and the next generation of fine food & drink brands.

More Energy. More Opportunity.

As part of Food, Drink & Hospitality Week, benefit from greater footfall, more conversations and increased opportunities to grow your brand.

Built for the Future

Join the next chapter of a trusted 26-year legacy, combining the heritage of the Fair with the scale and opportunities of the UK's largest food & drink trade event.

25,000+

Verified trade visitors

87%

Have purchasing authority

105

Countries

Why would you miss out on meeting these key buyers?

All of our visitors that attend go through a stringent registration process to ensure they are of the highest quality and relevant to the food, drink & hospitality industry. Therefore, you can be certain by exhibiting with us that you’ll be meeting an elite range of buyers, retailers including multiples, farm shops and delicatessens, chefs, hoteliers, restaurateurs and many more. Request your stand to secure your place at the next edition of Speciality & Fine Food Fair from Monday 5 - Wednesday 7 April 2027.

Thousands of visitors came to Speciality & Fine Food Fair 2025, including...

SFFF25 VISITORS

Enquire to Exhibit

Our Unrivalled Marketing Reach

45,000+

email recipients

35,000+

followers across socials

180,000+

food & drink professionals network

Testimonials

"We've had a fantastic show, it's been great to come down all the way from Scotland and meet lots of our existing and future potential buyers. We've had chats with Ocado, National Trust and Booths!"

SALLY GOULDSTONE - FOUNDER

SEILICH

"We launched our brand at Speciality & Fine Food Fair in 2010, so it’s always held a special place for us. We are a small, family-run brand and trade fairs always feel like a big expense, but Speciality never disappoints. The leads are great and the team go out of their way to ensure the exhibitors are well looked after."

VIVIEN LAMBE - OWNER

BROWN BAG CRISPS

"It’s been great fun seeing everyone’s reactions to our new look and there’s nothing quite like watching people enjoy tasting the cheese for the first time, but the show has also given us a wonderful opportunity to talk to people across the industry about regenerative farming and what our co-op's farmers are doing."

LEONA MCDONALD - DIRECTOR

GOLDEN HOOVES

"It's been a fantastic show - the quality of buyers has blown me away. We've had great chats with Ocado, lots of independent stores and farm shops that align perfectly with our brand. This is the place to be!"

GREGORY SCHAAD-JACKSON - DEVELOPMENT CHEF

WTF WELLNESS

"Speciality & Fine Food Fair is a fantastic event. Like last year, we met with a great array of buyers as well as chatting with press and of course forging invaluable connections with other small businesses. We have already rebooked for next year!”

TUULI SHIPSTER - FOUNDER

TUULI TEA

Opportunities at the 2027 Fair

Speciality & Fine Food Fair Awards

The Speciality & Fine Food Fair Awards champion all that makes the industry such a remarkable and inspiring place - while offering exhibitors a powerful platform to elevate their brand. Returning in 2027, bigger and better than ever, the Awards will shine a spotlight on excellence across categories including Outstanding Industry Champion, New Product of the Year (UK & International) and Independent Retailer of the Year.

Pitch Live in partnership with IND!E

Each year we team up with IND!E to give our exhibitors the opportunity to pitch their products directly to influential buyers from the likes of Ocado, Booths, Diverse Fine Food, British Airways and Selfridges, to name just a few.

It’s a unique chance to get in front of key decision-makers, secure valuable listings, and fast-track your route to market.

7 Co-located events

Co-locating Speciality & Fine Food Fair with Food, Drink & Hospitality Week gives exhibitors access to a much broader and more diverse audience, increasing opportunities for high-quality leads and new business connections.