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Recognising excellence in the fine food & drink community

SFFF Awards

 

Recognising and celebrating the individuals and businesses driving excellence and product innovation in the fine food & drink community, the Speciality & Fine Food Fair Awards champion all that makes our industry such a remarkable and inspiring place.

Year on year we are overwhelmed by the number of entries we receive and as we move into the 5th and most exciting year of hosting these awards we are excited to discover your trailblazing products, superstar colleagues, and businesses that you believe stand at the heart of their communities.

2025 Award Categories

New Product of the Year - UK

New Product of the Year - UK

New Product of the Year - International

New Product of the Year - International

Large Independent Retailer of the Year

Large Independent Retailer of the Year

Sponsored by WBC and in partnership with BIRA

Small Independent Retailer of the Year

Small Independent Retailer of the Year

Sponsored by WBC and in partnership with BIRA
'Not Yet on the Shelf' Award

'Not Yet on the Shelf' Award

Best DEI Champion

Best DEI Champion

Outstanding Industry Champion

Outstanding Industry Champion

Outstanding Regional Star

Outstanding Regional Star

in partnership with Speciality Food Magazine

Our 2025 Judges

The Next Chapter for Speciality & Fine Food Fair

From 2027, Speciality & Fine Food Fair will take place 5 – 7 April at Excel London, as part of Food, Drink & Hospitality Week to be the UK’s largest food & drink trade event.

This exciting move will connect our incredible community of speciality producers and buyers with 25,000+ verified trade visitors, creating even more opportunities for products to be discovered, tasted and stocked by buyers across retail, hospitality, wholesale and foodservice.

To prepare for this exciting launch, the Fair will not be taking place in 2026, returning in its new format in 2027.

While the scale grows, the heart of the Fair stays the same - a curated showcase of exceptional producers and a spirit of discovery, now with even greater commercial reach.

We’re incredibly excited about this next chapter and can’t wait to build it with you.

Find out more