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SFFF25

Why Visit

Cupcakes

IT'S AN INDUSTRY EVENT... DESIGNED AS A FOOD FESTIVAL.

IT'S AN INDUSTRY EVENT... DESIGNED AS A FOOD FESTIVAL.

Whether it’s unearthing innovative and inspiring products from 200 new-to-market companies in the Start-Up Village, exploring new ranges in homeware and gifting, or debating the latest trends at our features, Speciality & Fine Food Fair will allow you to experience the finest products on the market in a way that simply cannot be done from sitting behind your desk.

Taking place annually at Olympia London, the Fair acts as a hub of inspiration for the artisan food & drink world and is a fantastic opportunity to hear and learn from top retail specialists, industry disruptors and entrepreneurs. Condense a year's worth of product sourcing into an inspiring journey of discovery.

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WHERE & WHEN

WHERE & WHEN

Find our location, dates and everything else you need to know about Speciality & Fine Food Fair 2025.

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WHAT'S ON

WHAT'S ON

Take a look at what we did for our very special 25th anniversary edition of the Fair.

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What are the benefits of attending?

Discover and taste test new products

Learn about the latest industry trends

Connect with the food & drink community

New features

The Village Square

The Village Square will be an energetic hub at the heart of the Fair, designed for networking and exploring exciting new business opportunities through tastings and round table discussions.

Home & Gift

Filled with products that compliment a food and drink offering, this section will feature a carefully curated section of non-food products - from pet accessories to kitchenware and eco-friendly packaging to artisan homeware and unique gifting options.

Food for Thought

The Food For Thought stage is the ultimate hotspot for industry insights, where top experts take the spotlight to dive into cutting-edge innovations, game-changing trends, and though-provoking discussions - all designed to inspire you.

Speciality & Fine Food Fair in numbers

26

years connecting buyers with new producers

550+

Producers showcasing products

33

Countries represented

Don't just take our word for it...

  • This year’s Speciality was abuzz with good energy and excitement. It’s such a great place to check out trends, new products and producers, as well as catch up with existing suppliers.
    Jane Karlick
    Farmshop Buyer, Westmoreland Family
  • “MacFarlane’s Deli visited this magnificent event to find more items to fill our shelves as continue to celebrate our 25th anniversary. Today was extraordinary, we met fantastic new producers, with unique artisans produce to keep our South Clapham clients entertained through the autumn and winter seasons.”
    Robert Marsham
    Director, MacFarlane's Deli
  • The show was as vibrant as ever , showcasing a number of fabulous products. Always a pleasure to visit.
    Buyer, Alan Kirby
    Booths
  • “A veritable smorgasbord of tasty treats and tidbits from some of the UK and beyond’s top speciality suppliers and producers. Fantastic opportunity to meet the makers, discover new products and supply lines and most importantly ‘try before you buy’. No need to pack a lunch, you’ll leave full to brim with inspiration for the next 12 months."
    Liz Melville
    Owner, The Dings Deli
  • “Speciality & Fine Food Fair is a brilliantly organised, approachable trade show. It is always lovely to connect with new and existing suppliers, I left the show feeling energised with inspiration of where to take our ranges next.”
    Heather Milburn
    Senior Buyer - Flavoured Drinks, Confectionery & Equipment, Whittard of Chelsea
  • "Finding new and different products is vital for our business to delight and excite our customers in Herefordshire. This year we have met small and large makers and producers from different parts of the UK and the world which is what makes the Fair so important to us."
    Owner, Peter Morgan
    Drapers Lane Deli
  • “Speciality & Fine Food Fair is always a must attend event for my calendar. The opportunity to network with existing suppliers, meet new brands and try some of the finest food in the industry keeps me coming back every year”
    Adrian Boswell
    Food Buyer, Selfridges
  • There was real buzz at the show. It was so great to see everyone out and about and networking. What a wonderful set of people we have in our industry – so supportive, friendly and lively!"
    Elie Lyon
    Project & Development Manager, Gourmet Candy Co

Our 25th Anniversary Documentary

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2025 MEDIA PARTNERS

2025 INDUSTRY PARTNERS

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