pitch live

We were delighted to announce the return of Pitch Live at Speciality & Fine Food Fair 2022 - a once in a lifetime opportunity to pitch your product live to some of the industry's top buyers. 3 finalists will be shortlisted from the entries, and invited to our Food For Thought Stage at the Fair on 5 – 6 September 2022 to deliver a Dragons' Den style pitch to our panel of experts. By applying to pitch your product you will enhance your brand recognition, grow your audience and gain invaluable feedback from some of the UK's top buying brains!

Sponsored by our friends at Virgin StartUp, this exclusive opportunity is open to all exhibitors with an innovative product, that have been trading for 18 months or less.  Applications are now closed.

Make sure you watch our finalists live at the Fair on Monday 5th September at 1pm on the Food for Thought Stage


  • A complementary 4m² stand at the Speciality & Fine Food Fair in 2023
  • Virgin StartUp will provide 6 months of mentoring with someone in the food/drink industry.
  • Free access to the 3 masterclasses courtesy of Virgin StartUp - on Branding, Marketing and PR.
  • An exclusive Marketing & PR package to include:
  • An enhance listing on Connects
  • Dedicated press release announcing the award in the relevant trade press.
  • Edited video footage of your live pitch
2021 Pitch Winner