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Unleash Your Brand's Potential at Pitch Live 2024!

IND!E Logo      Ocado


Calling all visionary food and drink brands! We are thrilled to announce the triumphant return of Pitch Live at the Speciality & Fine Food Fair 2024, now bigger and better than ever before. This year, we've teamed up with IND!E and Ocado to present two exclusive opportunities: 'Pitch' for innovative food brands and 'Drinks Pitch' for exceptional drinks brands.

This year’s event offers an unprecedented opportunity to showcase your products within the IND!E shop-in-shop on Ocado, one of the UK’s premier online retailers. Imagine your brand featured prominently on a platform renowned for its quality and innovation, reaching millions of discerning customers who crave unique and high-quality products.

Pitch Live 2024 is your chance to captivate an elite panel of judges and industry leaders, share your brand’s story, and secure your place in the spotlight. With IND!E and Ocado’s backing, your products will not only shine during the event but also have the chance to gain a coveted position on a major retail platform, amplifying your market presence like never before.

Don’t miss out! Enter now and transform your brand’s future! The deadline is 16th August.

Enter Pitch Live

By submitting your entry, you agree to be contacted by our partners, IND!E and Ocado, in relation to Pitch Live.

Deadline 16th August 2024


To be able to enter Pitch Live the following criteria needed to be met:

  • Been trading for 3 years or less
  • Retail Ready - product and packaging must be at a retail standard*
  • Relevant compliance in place for your brand category
  • Fit for purpose - there should be enough stock availability for the week 
  • Pricing - the product is priced for retail sales 
  • Your compliance in place for your category 
  • All Business Insurances in place - a minimum of £5million
  • Health and Hygiene certification if you are giving out food / drink samples

 *Please note we cannot accept frozen and fresh food brands for this year

2024 Prize Includes:

Part 1


Win a listing within the IND!E Shop on Ocado.


Pitch Live Winners

Part 2

Coverage in Speciality & Fine Food Fair post-show press release.

Promotion on the Speciality & Fine Food Fair social media channels promoting the winner of Pitch Live.

Inclusion in Speciality & Fine Food Fair newsletter.



IND!E empowers small businesses by providing retail opportunities and educational resources. Through strategic partnerships, such as with Ocado, initiatives like Pop-Up Shops within major retailers and Pitch Live, IND!E fosters a dynamic entrepreneurial ecosystem. Their learning hub offers industry insights to help SMEs achieve sustainable growth.



Ocado Group is a global, technology business redefining ecommerce, fulfilment and logistics in online grocery and distribution industries. Their cutting-edge, proprietary technology enables their partners and customers to win in their markets, develop a competitive advantage and offer an unparalleled customer proposition. Their mission is to change the way the world shops for good.

Our 2023 Pitch Live Winner

Pure Chocolate Jamaica