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We were delighted to have the return of Pitch Live at Speciality & Fine Food Fair 2023 in partnership with The Great Brand Exchange. Wondering what Pitch Live was all about? It was an opportunity to get your brand in front of an elite panel of judges and share your story. Putting YOUR brand in the spotlight to shine like never before, and to make an unforgettable impact on the market!

Who are The Great Brand Exchange?

The Great Brand Exchange

The Great Brand Exchange helps small brands get into retail. They believe that emerging and growing brands are good for retail and should be provided the same opportunities as well-established and well-funded businesses. 

Since the beginning, The Great Brand Exchange has generated over £50m in retail sales for small brands, managed over 5000 in store Pop-Up shops and amassed a network of over 12,000 brands. 

They help businesses bring their brand to life via pop-up shops in large retail stores and currently work with John Lewis, Harvey Nichols, Boots and Waitrose and there are more in the pipeline. They also have a tailor-made wholesale distribution service to help retailers access a wide selection of small brands through a single source.

They have recently launched 'Found Here' which is a Membership platform where brands can have a listing on a retailer directory, helping them to be 'found' by buyers more easily. Via the membership brands can also access recommended suppliers and access a library of live webinars by industry experts to help grow their business.

Speciality & Fine Food Fair are offering an exclusive opportunity in partnership with The Great Brand Exchange for our exhibitors to pitch their product live to some of the industry's top buyers and win.

Enter Pitch Live

All entries were be put forward to our panel of judges, then narrowed down to the final 4. The final 4 shortlisted were invited to pitch their brand live at the Fair on Monday 11 September on the Trends Theatre in front of our judges.


To be able to enter Pitch Live the following criteria needed to be met:

Been trading for 3 years or less
Retail Ready - product and packaging must be at a retail standard 
Fit for purpose - there should be enough stock availability for the week 
Pricing - the product is priced for retail sales 
Your compliance in place for your category 
All Business Insurances in place - a minimum of £5million
Health and Hygiene certification if you are giving out food / drink samples 

Our Pitch Live Winner

Pure Chocolate Jamaica

Meet Our Judges

Overall Prize that includes:

Part 1

The opportunity to be in the pop-up section of a John Lewis store for ONE WEEK!

Part 2

1 month FREE access to The Great Brand Exchange Found Here buyers directory. This will include:

  • Company listing which can be seen by our top industry buyers
  • Opportunity to attend educational webinars from leading industry experts
  • One months FREE mentoring advice

Part 3

  • Coverage in Speciality & Fine Food Fair post-show press release.
  • Promotion on the Speciality & Fine Food Fair social media channels promoting the winner of Pitch Live.
  • Inclusion in Speciality & Fine Food Fair newsletter.