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Pitch Live 2025!

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Pitch Live returned to Speciality & Fine Food Fair 2025 bigger and better than ever, and it didn’t disappoint. Over two days, the stage drew huge crowds as innovative food and drink brands showcased their products and pitched their stories to an elite panel of industry leaders.

In partnership with IND!E, Pitch Live brought together an exceptional judging panel featuring representatives from Selfridges, Ocado, Booths, Waitrose and IND!E, who provided invaluable insights while scouting for the next generation of fine food and drink stars. The energy and engagement across both sessions highlighted just how much appetite there is for innovation and originality in the sector.

From bold new flavours to category-redefining products, Pitch Live once again proved itself to be one of the most exciting and inspiring features of the Fair - offering producers the chance to step into the spotlight and onto the shelves of leading retailers.

View the full schedule

Our 2025 Pitch Live Winners

Louisa's Honey

Basalt Distillery

School Yard Kitchen

Mallard Point

Pickle Project

Pomme Blush

2025 MEDIA PARTNERS

2025 INDUSTRY PARTNERS

The Next Chapter for Speciality & Fine Food Fair

From 2027, Speciality & Fine Food Fair will take place 5 – 7 April at Excel London, as part of Food, Drink & Hospitality Week to be the UK’s largest food & drink trade event.

This exciting move will connect our incredible community of speciality producers and buyers with 25,000+ verified trade visitors, creating even more opportunities for products to be discovered, tasted and stocked by buyers across retail, hospitality, wholesale and foodservice.

To prepare for this exciting launch, the Fair will not be taking place in 2026, returning in its new format in 2027.

While the scale grows, the heart of the Fair stays the same - a curated showcase of exceptional producers and a spirit of discovery, now with even greater commercial reach.

We’re incredibly excited about this next chapter and can’t wait to build it with you.

Find out more