The Next Chapter for Speciality & Fine Food Fair

For more than 26 years, Speciality & Fine Food Fair has built up a rich heritage and become the home of where producers and buyers come together to discover exceptional food and drink, share stories, and build lasting relationships

In 2027, the Fair begins an exciting new chapter to meet the changing needs of the industry and will co-locate with Food, Drink & Hospitality Week, creating the UK’s largest and most commercially vibrant gathering for food, drink and hospitality professionals while carefully preserving the spirit that makes Speciality & Fine Food Fair so distinctive.

Double the number of buyers and access to a broader audience

Co-location with Food, Drink & Hospitality Week at Excel London connects Speciality & Fine Food Fair to a significantly expanded audience of cross-sector buyers, including:

Independent and multiple retail
Convenience
Foodservice and wholesale
Hospitality groups and chefs
Importers and exporters

More energy and greater opportunity for your brand

Being part of a larger industry event brings a renewed sense of excitement and momentum to the Fair. With more buyers walking the halls and more conversations happening across the show, there are greater opportunities for your products to be seen, tasted and remembered - helping you make the most of your investment.

Better timing and stronger business connections

Following extensive research with producers and buyers, Speciality & Fine Food Fair will now take place earlier in the year, therefore aligning with key buying cycles, budget planning, and menu development. This means more meaningful conversations, stronger intent from buyers, and improved opportunities to secure listings and orders.

More chances for you to meet the right buyers

We are committed to creating even more opportunities for producers to connect with the right buyers in meaningful, purposeful ways. By expanding our Meet the Buyer programme, we’ll facilitate more curated introductions that bring producers face-to-face with decision-makers actively seeking new products. Alongside this, initiatives such as Pitch Live and other dedicated Fair platforms will continue to give brands valuable moments in the spotlight, helping you tell your story, showcase your products and open the door to new listings and lasting partnerships

Supporting emerging and established brands

Speciality & Fine Food Fair will continue to champion the next generation of producers, alongside the established brands that form the backbone of our community. The Start-Up Village has long been the beating heart of the Fair, a space where fresh ideas, passion and entrepreneurial spirit shine and we are dedicated not only to preserving it, but to growing it further, giving young brands the visibility, support and connections they need to grow and thrive.

New home, exceptional facilities

Speciality & Fine Food Fair will take place annually at it’s new home Excel London, a world class venue with exceptional facilities and seamless access via the DLR, City Airport, London Underground and the new Elizabeth line which has transformed access by connecting central London with Excel in under 20 minutes. The move provides the perfect platform to elevate the Fair’s scale, accessibility and overall experience for exhibitors and buyers alike.

Built for the future of food and drink

This evolution is about long-term growth for the speciality and fine food sector. It reflects our commitment to ensuring the Fair remains commercially relevant, forward-looking and a true champion of innovative, high-quality producers in an increasingly competitive marketplace.

Maintained identity with greater reach

Speciality & Fine Food Fair will retain its curated feel, artisanal focus and sense of discovery. Producers will still be at the centre, stories will still matter and relationships will still be built face-to-face.

The Fair will benefit from over 25,000 verified trade visitors in addition to its dedicated speciality audience.

What changes is the scale of opportunity, combining the intimacy and community spirit exhibitors value with the commercial reach and support of a major industry week, and we can't wait for you to join us in being a part of it.

Find out more

Contact us

Enquire to exhibit