New Product of the Year - UK - Speciality & Fine Food Fair 2025

The UK New Product of the Year Award celebrates a product at Speciality & Fine Food Fair 2025 that has demonstrated creativity and innovation at the heart of its concept. The judges are looking for pioneering credentials, high quality construction, a clear USP and a product that comes from a brand that is constantly innovating and experimenting to inspire its customers.

Criteria:

Must be a newly launched product since our last event (11th September 2024)
Must be from an exhibiting company of the 2025 Fair
Can already be listed with retailers or hospitality operators
Company must be registered within the UK

The winner will be announced on Tuesday 9th September at Speciality & Fine Food Fair.

Entry Deadline: Friday 20th June 5pm

* Your Full Name

* Your Email

* Your Phone Number

* Nominee's Company Name

* Nominee's Company Website

Nominee's Company Social Media Accounts

Nominee's Contact Details (if different from above)

* Stand Number:

* What is the name of your product?

* Tell us about the product you are nominating. Include what makes it innovative and what are it's USPs? (300 words or less)

* What is your RRP (Recommended Retail Price) for this product?

* Every product has a story, tell us the story behind yours. (Remember the judges will read this so keep it snappy!) (200 words or less)

* Has this product been trading for 12 months or less?

YES

NO

* Do you have any current listings in retail or foodservice? If you do, tell us more! (100 words or less)

* Who is the target market for this product? E.g Millennials, Gen Zs, male, female?

* Tell us about the sustainability initiatives that you have/are implementing either as a business or relating specifically to your nominated product. (100 words or less)

Upload one piece of supporting evidence here: i.e. an advert, news coverage

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Matcha Ginger Refresher - The Matcha Yaad

The Matcha Yaad began by pairing Matcha with bold Jamaican flavours, sparking a fusion quest to Okinawa, Japan. After mastering Matcha, they envisioned merging it with Jamaican spices. Subsequently, Matcha Yaad was founded in the UK with their mission to create flavourful, functional beverages, reflecting a commitment to quality, wellness, and cultural harmony. They are also one of the Fair's 25 Rising Stars - curated in partnership with Speciality Food Magazine.

New Product of the Year - UK

Nominate here!

2024 Winner

Matcha Ginger Refresher - The Matcha Yaad