The UK New Product of the Year Award celebrates a product at Speciality & Fine Food Fair 2025 that has demonstrated creativity and innovation at the heart of its concept. The judges are looking for pioneering credentials, high quality construction, a clear USP and a product that comes from a brand that is constantly innovating and experimenting to inspire its customers.

Criteria: 

• Must be a newly launched product since our last event (11th September 2024) 

• Must be from an exhibiting company of the 2025 Fair 

• Can already be listed with retailers or hospitality operators

• Company must be registered within the UK