‘Not Yet on the Shelf’ Award

The ‘Not Yet on the Shelf’ Award is open to products that are currently in development or have been developed but cannot yet be seen on a retailers shelf. This is your opportunity to get your product in front of our expert judges from across the industry and gain valuable feedback, as well as the opportunity to win a stand at the 2026 edition of the Fair. The product should show innovation and should claim to fulfil a gap in the market.

Criteria:

Open to non-exhibitors and exhibitors, UK and Internationally based
Product not currently listed with any retailer
Open to fully developed and products in development (a prototype will need to be supplied for judging should your entry reach that stage)

The winner will be announced on Tuesday 9th September at Speciality & Fine Food Fair.

Entry Deadline: Friday 20th June 5pm

* Your Full Name

* Your Email

* Your Phone Number

* Nominee's Company Name

* Nominee's Company Website

Nominee's Company Social Media Accounts

Nominee's Contact Details (if different from above)

* Stand Number if applicable:

* What is the name of your product?

* What is your proposed RRP (Recommended Retail Price) for this product?

* Tell us about the product you are nominating. Include what makes it innovative and what are it's USPs? (300 words or less)

* What stage of development are you at with this product? (100 words or less)

* How does this product fill a gap in the market? (100 words of less)

* Every product has a story, tell us the story behind yours. (Remember the judges will read this so keep it snappy!) (200 words or less)

* Tell us about the sustainability initiatives that you have/are implementing either as a business or relating specifically to your nominated product. (100 words or less)'

* Who is the proposed target market for this product? E.g Millennials, Gen Zs, male, female?

* Do you have a prototype of the product that can be provided to judges if you reach the judging stage?

YES

* Please can you confirm that this product is not currently listed.

* Please upload one product image if available:

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Rare @ Pasture Smoked Beef Pastrami - Fowlescombe Rare & Pasture Ltd

At Rare & Pasture, they craft their Smoked Beef Pastrami using high-welfare meat, much of which comes from their Devon farm, rejecting industrial production. They blend traditional methods with minimal processing, using natural ingredients and careful techniques. The result is a flavourful pastrami with a melt-in-the-mouth texture, smoky aroma, and delicate spicing.

‘Not Yet on the Shelf’ Award

‘Not Yet on the Shelf’ Award

Nominate here!

2024 Winner

Rare @ Pasture Smoked Beef Pastrami - Fowlescombe Rare & Pasture Ltd

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