Skip to main content
Loading
John Farrand - Guild of Fine Food

John Farrand

Managing Director & Co-Owner, Guild of Fine Food

John Farrand is managing director of the Guild of Fine Food, the organisation at the centre of the UK artisanal food and drink world. Responsible for the internationally recognised Great Taste and World Cheese Awards, the Guild of Fine Food also publishes Fine Food Digest, a leading trade magazine and heads up a trade association created to support and encourage greater professionalism in speciality food and drink. John also sits on the steering group of the Independent Retail Confederation, the government’s Food and Drink Sector Council and Defra’s Agri-food SME group, making him a true advocate for supporting small producers and local retailers.

Sessions

2025 MEDIA PARTNERS

2025 INDUSTRY PARTNERS

The Next Chapter for Speciality & Fine Food Fair

From 2027, Speciality & Fine Food Fair will take place 5 – 7 April at Excel London, as part of Food, Drink & Hospitality Week to be the UK’s largest food & drink trade event.

This exciting move will connect our incredible community of speciality producers and buyers with 25,000+ verified trade visitors, creating even more opportunities for products to be discovered, tasted and stocked by buyers across retail, hospitality, wholesale and foodservice.

To prepare for this exciting launch, the Fair will not be taking place in 2026, returning in its new format in 2027.

While the scale grows, the heart of the Fair stays the same - a curated showcase of exceptional producers and a spirit of discovery, now with even greater commercial reach.

We’re incredibly excited about this next chapter and can’t wait to build it with you.

Find out more