Jessi Baker MBE
Founder,
Provenance
Jessi Baker, MBE, is the founder of Provenance.org, the data platform that validates and amplifies sustainability credentials for brands. She is also the Chair of the British Retail Consortium Green Claims Forum. Today, Provenance enables over 350+ e-commerce brands and retailers to share greenwash-free purposeful marketing and sustainability claims with confidence - clients include Holland & Barrett, Ocado, and THG.
Sessions
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09-Sep-2025Food for ThoughtGreenwashing vs. Genuine: Who Can You Trust on Food Labels?







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