Speciality & Fine Food Fair 2025 will feature a new IND!E Pavilion, spotlighting some of the UK’s most innovative food and drink startups.

IND!E, a platform connecting emerging brands with retailers nationwide, is bringing a curated selection of promising producers to the show, offering visitors a unique opportunity to discover new products destined for wider distribution.

The IND!E Pavilion aims to bridge the gap between startups and retail buyers, providing a dedicated space where pioneering brands can present their products to the market. This initiative reflects the growing appetite among retailers and consumers for fresh, original fine food and drink offerings.

Alongside the Paviloin, the Fair will see the return of Pitch Live, presented in partnership with IND!E on its own dedicated stage for 2025.

Here, startup founders will have the chance to pitch directly to buyers from leading retailers including Ocado, Selfridges, Macknade, and Booths. This live event promises to be a valuable platform for brands seeking listings or pop-up opportunities, helping accelerate their growth and retail presence.

The pavilion will feature a diverse range of brands spanning food and drink categories, including:

• Yep Kitchen — Simple, flavourful snacks made from wholesome ingredients.

• S'moreliscious — Artisan marshmallows and gourmet treats.

• Drink No Crudo — Plant-based drinks crafted with care.

• Tudy's Kitchen — Vibrant sauces inspired by global flavours.

• Ferment Fizz — Naturally fermented sparkling beverages.

• School Yard Kitchen — Healthy snacks with a nostalgic twist.

• Rishh Drinks — Refreshing, low-sugar soft drinks with distinctive blends.

• Honey Thief — Premium honeys sourced sustainably from UK beekeepers.

• Louisa's Honey — Small-batch, single-flower honeys with a personal touch.

• Galvanina — Italian organic soft drinks with natural flavours.

• Rai Rai — Authentic Indian-inspired snacks.

• RishhRight — Craft drinks offering bold new taste experiences.

• Basalt Distillery — Artisan spirits crafted with volcanic water.

• Choccy Nut Pot — Decadent nut-based chocolate spreads.

• Dewkes Dog Food — Natural, nutritious dog food with simple ingredients.

• Homi Kitchen — Vibrant vegan meals inspired by Korean cuisine.

The IND!E Pavilion is designed to showcase the creativity and entrepreneurial spirit driving the future of fine food and drink in the UK. Visitors to Speciality & Fine Food Fair 2025 will find an inspiring collection of new products to explore, taste, and potentially stock, making it a must-visit destination for retailers, buyers, and industry professionals looking to discover the next big thing.

Check out the Fair's seminar programme for Pitch Live timings across the two days.