Made in Finland using traditional methods, finely milled Finnish flour and a slow-fermented rye sourdough starter, each 345g bag contains 6 squares (12 slices).

The bread is soft, malty, insanely tasty, naturally super high in fibre and endlessly versatile. It’s blast-frozen at peak freshness in Finland and sold ambient in the UK. It’s a hardy bread that can be refrozen and consumed on demand, so it’s always soft, fresh and convenient. Best served toasted then loaded with your topping, the malty flavour amplifies everything you put on it.

“In Finland, if you ask for bread you get rye bread, it’s part of life.” says Kristian Tapaninaho, Founder of RaiRai. “For 20 years I’ve brought it back to the UK in suitcases to fill my freezer wondering when someone would launch it here, and eventually I realised, if no one else is going to do it, I will.”

A new chapter for the bread aisle

In the last 10 years the bread aisle has been demonised, and many consumers now avoid it altogether. RaiRai brings new innovation in the UK bread category as a simple swap that offers a wealth of health benefits without feeling like a ‘health product’.

Consumer understanding of ‘gut health’, ‘good foods’ and ‘gut brain connection’ are at an all-time high. Fibre really is the holy grail when it comes to gut and cardiovascular health and RaiRai has it in abundance. 

“RaiRai has quickly become a daily ritual in my house, enjoyed by the whole family.” says Claire Grant, Head of RaiRai. “Rye is a nutritional powerhouse – it offers many health benefits, but most importantly, it keeps me full and offers sustained energy through the day (very helpful when starting a business!)”

What makes RaiRai different?

Unlike the dense, sour German-style rye breads seen on UK supermarket shelves, RaiRai is softer, more flavourful and more versatile. It’s delicious simply with butter, piled high with a topping of choice or used to soak up a stew or hearty soup.