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28 Jun 2022

Highball Cocktails' Kate Johnson named one of 2022's most inspiring female founders

Highball Cocktails' Kate Johnson named one of 2022's most inspiring female founders

Kate Johnson, from the New Forest, has been named as one of the UK's most inspirational and dynamic female entrepreneurs by the f:Entrepreneur ‘#ialso100' campaign.

Kate who founded Highball Cocktails, a brand of non-alcoholic cocktails at the end of 2019 is being profiled alongside 100 female entrepreneurs from across the country, as part of the campaign to celebrate the multi-achievements of women running businesses in the UK today.   Now in its fifth year, the growing campaign attracted a record number of applications for this year's ‘#ialso100' line-up.

Delivered by Small Business Britain – the leading champion of small businesses in the UK -  f:Entrepreneur was launched in 2017 to highlight the stories of amazing female business owners and help provide inspiration and role models across the wider small business community. Now in its fifth year, the campaign offers a host of events and training and networking opportunities to boost skills, capability and confidence.

The f:Entrepreneur ‘#ialso100' line-up particularly sets out to showcase trailblazing female founders who lead businesses alongside a roster of other responsibilities, such as volunteering, mentoring and community support. Many of the businesses featured in this year's campaign also demonstrate a huge commitment to the environment by championing sustainability.

From quantum computer engineers, and vegan fruit farmers, to sustainability advocates and inclusive fashion designers, this year's campaign celebrates inspiring and resilient female entrepreneurs that have flourished despite the challenges of the past years, with many still growing or starting new ventures.

Highball Cocktails

On being featured in the #ialso100 lineup, Kate said: “It's such an honour to appear in this list alongside 99 inspirational female entrepreneurs. Launching a non-alcoholic drinks brand just before the pandemic was a challenge, but the business is flourishing and we are see huge demand for great-tasting alcohol-free alternatives. I've always been passionate about supporting other women in business and life in general and I'm thrilled to be joining this group in 2022”

Both f:Entrepreneur and Small Business Britain were founded by Michelle Ovens CBE, who is also the director of Small Business Saturday UK.

“Congratulations to Kate Johnson of Highball Cocktails  and all of the brilliant female entrepreneurs featured in this year's #ialso100,” said Michelle Ovens.

“It is so vital that we recognize and celebrate the phenomenal contribution that women running businesses are making across the UK, and the far-reaching, positive impact they are having, not just on the economy, but on wider communities too. The last few years have been hugely challenging for small businesses, yet despite this female entrepreneurship continues to grow and flourish in the UK, and is very much at the heart of the UK's recovery.”

To see the full line-up of the 100 amazing women featured in this year's f:entrepreneur #ialso100 campaign  visit

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