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WTF Wellness

Stand: 3615
WTF Wellness
At WTF Wellness, we believe that food and drink should do more than nourish – it should energise, surprise, and inspire. Founded by Gregory SJ – The Global ChefVicente Aliaga, and Lourdes Simó, our mission is to disrupt the everyday and reimagine wellness through bold, innovative products that connect people back to authentic flavors and healthier living.

Our journey began with Vuelve a Tu Origen, a movement that celebrates returning to natural, honest, and ancestral ingredients. From there, we have expanded with the same spirit of innovation, creating products that balance wellness with intensity, freshness, and unforgettable taste experiences.

  • WTF Kombucha: our rebellious fermented tea that is as explosive in flavor as it is refreshing. With bold recipes like jengibre, cúrcuma, chile y naranja, we’ve set out to redefine what kombucha can be: edgy, vibrant, and unapologetically different.

  • WTFuel - Fuel Your Cravings. Feed Your Body with our Vitaluxe Granola, a nutritious, artisanal granola designed for modern lifestyles – clean, energising, and made with carefully sourced ingredients.

  • WTFix: Smart Salt: a breakthrough in seasoning that blends taste with health consciousness, offering a smarter alternative to conventional salts.


Together, these brands embody our philosophy: wellness doesn’t have to be boring – it should excite your senses and fit effortlessly into everyday life.

We are proud to be presenting at the Speciality & Fine Food Fair at Olympia, where we showcase our portfolio of disruptive, health-driven products to international audiences who, like us, are ready for the next wave of food innovation.

At WTF Wellness, every product we launch is guided by three principles:

  1. Authenticity – rooted in real, natural ingredients and transparent processes.

  2. Creativity – bold flavors, daring ideas, and unique approaches that surprise and delight.

  3. Wellness with Attitude – because living well doesn’t mean playing it safe.

From Spain to the world, we are building a family of brands that stand out on the shelf and in people’s lives. With passion, expertise, and a global vision, WTF Wellness is not just a company – it’s a movement towards a fresher, smarter, and more exciting way to eat and drink.

Address

Calle Mar km619a
N-340a
Totana
Murcia
30850
Spain
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