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Honest Umami

Stand: 3428
Honest Umami
Honest Umami is challenging misconceptions around MSG -

probably the world's most underrated and misunderstood ingredient.


For decades, bogus misinformation led some people to try to avoid

MSG, even though it occurs naturally in countless foods like tomatoes and

mushrooms and is why foods like Parmesan cheese or soy sauce taste so great.


Luckily, the tide is turning, with more and more people realising that MSG is

not only perfectly safe but also boosts the flavour of dishes in a way that no

other ingredient does.

To help the umami revolution along, we're giving consumers a range of

easy-to-use MSG-based seasonings that will add punchy flavours to whatever they cook.


We have four products in our range:

Pure MSG,
3-2-1 All-Purpose,
Salt & Pepper,

Chilli

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United Kingdom
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2025 MEDIA PARTNERS

2025 INDUSTRY PARTNERS

The Next Chapter for Speciality & Fine Food Fair

From 2027, Speciality & Fine Food Fair will take place 5 – 7 April at Excel London, as part of Food, Drink & Hospitality Week to be the UK’s largest food & drink trade event.

This exciting move will connect our incredible community of speciality producers and buyers with 25,000+ verified trade visitors, creating even more opportunities for products to be discovered, tasted and stocked by buyers across retail, hospitality, wholesale and foodservice.

To prepare for this exciting launch, the Fair will not be taking place in 2026, returning in its new format in 2027.

While the scale grows, the heart of the Fair stays the same - a curated showcase of exceptional producers and a spirit of discovery, now with even greater commercial reach.

We’re incredibly excited about this next chapter and can’t wait to build it with you.

Find out more