)
Honest Umami is challenging misconceptions around MSG -
probably the world's most underrated and misunderstood ingredient.
For decades, bogus misinformation led some people to try to avoid
MSG, even though it occurs naturally in countless foods like tomatoes and
mushrooms and is why foods like Parmesan cheese or soy sauce taste so great.
Luckily, the tide is turning, with more and more people realising that MSG is
not only perfectly safe but also boosts the flavour of dishes in a way that no
other ingredient does.
To help the umami revolution along, we're giving consumers a range of
easy-to-use MSG-based seasonings that will add punchy flavours to whatever they cook.
We have four products in our range:
Pure MSG,
3-2-1 All-Purpose,
Salt & Pepper,
Chilli