Honest Umami

probably the world's most underrated and misunderstood ingredient.

For decades, bogus misinformation led some people to try to avoid

MSG, even though it occurs naturally in countless foods like tomatoes and

mushrooms and is why foods like Parmesan cheese or soy sauce taste so great.

Luckily, the tide is turning, with more and more people realising that MSG is

not only perfectly safe but also boosts the flavour of dishes in a way that no

other ingredient does.

To help the umami revolution along, we're giving consumers a range of

easy-to-use MSG-based seasonings that will add punchy flavours to whatever they cook.

We have four products in our range:

Pure MSG,
3-2-1 All-Purpose,
Salt & Pepper,

Chilli