Brave Millers - Frantoiani Coraggiosi

The Brave Millers are a group of over forty independent olive oil producers from across Italy who have united under a shared mission: to produce high-quality extra virgin olive oil (EVOO) that respects nature, tradition, and ethical values. This initiative is not just a brand, but a movement—founded on a strict set of principles that guide every stage of the production process.

Each member of the group cultivates their own olive groves, manages their own oil mill, and controls the entire supply chain—from harvesting to bottling. This hands-on approach ensures full traceability and allows the producers to maintain exceptional quality standards. The olives are harvested early, when they are still rich in polyphenols and antioxidants, even though this results in a lower oil yield. The goal is not quantity, but excellence.

Environmental sustainability is a core value for the Brave Millers. They use organic farming methods, avoid chemical treatments, and minimize their environmental impact. Their production methods are rooted in tradition, but open to innovation, combining ancient knowledge with modern techniques to preserve both biodiversity and the identity of each region.

The Brave Millers are also deeply committed to education and transparency. Through initiatives like tastings, workshops, and public events such as the Street Olive Oil School, they help consumers understand what real extra virgin olive oil is—how it’s made, how to taste it, and why it matters. Each bottle tells the story of a land, a climate, a harvest, and the people behind it.

Their work has earned them recognition beyond just taste: in 2024, they received an honorable mention from the ADI (Italian Design Association) for sustainable and innovative packaging. This award highlights their ability to combine environmental consciousness with high design standards.

In short, the Brave Millers are more than producers—they are guardians of Italian olive oil culture. They represent a new model of agriculture based on respect, courage, and passion. By choosing their oil, consumers support not only a superior product but also a network of people working to preserve a piece of Italy’s heritage and future.