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Exhibitors

Charcuterie at Speciality & Fine Food Fair

Beef Up

Stand: 1167
Beef Up
Beef Up (BFUP) is a UK-based snack brand revolutionising clean, high-performance snacking with its premium South African-style biltong. Inspired by the desire for natural yet flavorful nutrition, Beef Up delivers a bold, on-the-go snack that’s as purposeful as it is delicious.

 

Our Story

Fed up with bland, sugary snacks, the founders of BFUP set out to create something better: a naturally healthy, protein-rich, and seriously tasty treat. Today, Beef Up is at the forefront of the “clean snacking revolution,” offering snacks that are genuine, satisfying, and aligned with modern active lifestyles.

What Makes Us Stand Out

  • Superior Ingredients & No Nonsense
    Made with premium beef and 100% natural ingredients, our biltong contains no fillers, artificial additives, or fluff—just honest, real food.

  • Natural, Nutrient-Dense Snacking
    Through a traditional low-heat drying process, we preserve the beef’s natural vitamins, minerals, and protein content. Our biltong packs more than double the nutrients per gram compared to many other dried meat snacks.

  • Complete Protein for Peak Performance
    Each serving delivers a full amino acid profile, ensuring users get complete proteins crucial for optimal recovery and performance—especially useful for active individuals.

  • Convenient, Shelf-Stable, and Ready to Go
    BFUP biltong is lightweight, mess-free, and doesn’t require refrigeration, making it the perfect companion for workouts, work breaks, or travel.

  • High Protein, Low Sugar, Minimal Fat
    A 30-gram bag boasts 16.7 g of protein, just 0.6 g sugar, and is made from 100% lean beef—delivering nutrition without compromise.


Why You’ll Love Us

Beef Up is more than a snack—it's a flavour-packed, functional experience. We believe snacks should:

  1. Taste amazing—because life’s too short for bland food

  2. Support your life—with high protein, low sugar, no compromises

  3. Be real—made from 100% natural ingredients, no fakes ever

Whether you're powering through a session at the gym or tackling a hectic workday, Beef Up is here to fuel you—naturally, effectively, and deliciously.

Address

12 Watford Way
London
NW4 3AD
United Kingdom
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