Provenance can be your brand’s greatest asset when used well! In this quick-fire session, Danni Horsley and Bob Bayman from Elephants Can’t Jump share 10 smart ways to harness the power of place to elevate your brand and story. You’ll learn when to shout about your roots, when to imply them, and when to leave them behind. They also share a useful and practical framework to test if your provenance story is rooted, relevant, and rising.

This session is perfect for anyone looking to stand out with authenticity, authority and originality. Packed with insights for both brands and independent retailers Danni and Bob will show you how to spot and develop provenance-led brands and products that resonate with today’s shoppers, build stronger retail ranges, and create standout in-store storytelling.