With more shoppers looking for sustainable, ethical and traceable products, the food industry has responded with bold claims and glossy labels. How can retailers and buyers tell the difference between marketing spin and meaningful action? In this eye-opening session, experts will explore how greenwashing is showing up on shelves, what the rise of terms like "regenerative" really mean, and how technology and transparency can help rebuild trust.

This conversation will include lived experience from the front lines of certification, brand storytelling and sustainability strategy. Expect practical insights into what to look for on packaging, how to ask the right questions when buying, and why honest sourcing matters for the future of food.