Speakers

Freya began her buying career at Waitrose, where she spent nearly 14 years working across a variety of categories, predominantly in Ambient Food with products like Breakfast Cereals, Preserves, and Homebaking.

She has been at forefront of Ocado’s growth and transformation for over two and a half years particularly driving the digital revolution and the evolution of retail., initially joining as a Senior Buyer for Cheese and more recently transitioning into the role of Pantry and Food Cupboard Trading Manager, where each day brings something new.

Freya is passionate about food retail and a self-proclaimed foodie, she loves collaborating and it gives her a deep sense of fulfilment and immense pride seeing the success of launching not just products but also dreams of small suppliers.