Saucerer

Every jar is created in our solar-powered UK kitchen with the mantra “conjured in ours, devoured in yours”. Unlike the predictable tomato-and-basil crowd, Saucerer brings unexpected twists and chef-led creativity to the category — from Plant-Based Chorizo & Smoky Red Pepper, to Wild Mushroom & Truffle Oil Pesto, Hot-Honey Arrabbiata, and Creamy Vodka Sauce. We champion real cooking, small-batch craft, and ingredients you can trust: no nasties, no shortcuts, just spellbinding flavour.

In only two years we’ve built a fast-growing challenger brand stocked in Whole Foods Market, Fortnum & Mason, and 300+ independent delis and farm shops. Our retail range spans seven award-winning SKUs, all HFSS-compliant and proudly plant-forward. Alongside jars, we’ve carved a strong foothold in foodservice, supplying pizza pioneers like Pizzarova, Purezza, and Crust Bros, with co-branded collaborations that drive both B2B and consumer excitement.

What sets us apart is not just our flavour innovation but our brand world. Saucerer is a conversation-starter: a playful, wizard-like challenger that stands for creativity, sustainability, and “Big Penne Energy.” We fuse culinary heritage (a French mother and Italian roots) with a modern craft-beer style of branding that has proven magnetic to Gen Z and millennial audiences.

Our growth is underpinned by strong fundamentals: a lean, scalable production model, double-digit margins, and a proven ability to excite both retailers and consumers. With the pasta sauce aisle still dominated by household names like Dolmio and Loyd Grossman, we believe the category is ripe for disruption — and Saucerer is here to lead the charge.

Looking ahead, we are expanding into export markets, deepening our foodservice partnerships, and continuing to launch daring new flavours that keep us at the forefront of the “sauce 2.0” movement. For buyers, chefs, and partners, Saucerer offers more than just sauces: we offer a brand with magic, momentum, and a vision to redefine convenience food for the better.