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Matcha Rebellion | Tea Rebellion

Stand: 2500
Matcha Rebellion | Tea Rebellion
We founded Tea Rebellion and Matcha Rebellion to change the way the world drinks tea.

We rebel against the bland, the blended, and the exploitative. We champion tea and matcha that’s single-origin, farm-direct, and transparent — traded fairly and with full traceability. Think of us as the Fine Wine Merchant of Tea — curated, trusted, and rooted in provenance. As a direct-to-consumer and B2B brand we offer award-winning, organic, single-origin tea and matcha.

We co-brand with farmers, so the people behind the leaves are visible, valued, and fairly paid. 
No blending, no flavourings, no compromise. Just clean, traceable, beautiful tea and matcha

What else?
-  We are 0% landfill (compostable & recyclable packaging only)

-  Winner of 31 Tea Awards - including 3x 2025 Great Taste stars
-  B Corp since 2022 (104.5 score) 
-  Organic certified, in the process of getting ROC/Regenagri certified
-  Founders of the Regenerative Tea Action Project (RTAP) helping farmers adopt soil fertility & resilience focused practices

Address

Mission Kitchen c/o Food Exchange
Food Exchange
New Covent Garden Market
London
United Kingdom
SW8 5EL
United Kingdom
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News

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Products

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Videos

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  • Annabel describes the DNA of a purpose-driven tea venture and the challenge of changing how tea is traded, marketed, and consumed. Her goal is offering sustainable, transparent, award-winning tea.
  • Have you ever wondered where your tea comes from and who the people are that are making it?Tea Rebellion is here to change how tea is traded, marketed and consumed
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2025 MEDIA PARTNERS

2025 INDUSTRY PARTNERS

The Next Chapter for Speciality & Fine Food Fair

From 2027, Speciality & Fine Food Fair will take place 5 – 7 April at Excel London, as part of Food, Drink & Hospitality Week to be the UK’s largest food & drink trade event.

This exciting move will connect our incredible community of speciality producers and buyers with 25,000+ verified trade visitors, creating even more opportunities for products to be discovered, tasted and stocked by buyers across retail, hospitality, wholesale and foodservice.

To prepare for this exciting launch, the Fair will not be taking place in 2026, returning in its new format in 2027.

While the scale grows, the heart of the Fair stays the same - a curated showcase of exceptional producers and a spirit of discovery, now with even greater commercial reach.

We’re incredibly excited about this next chapter and can’t wait to build it with you.

Find out more