
We founded Tea Rebellion and Matcha Rebellion to change the way the world drinks tea.
We rebel against the bland, the blended, and the exploitative. We champion tea and matcha that’s single-origin, farm-direct, and transparent — traded fairly and with full traceability. Think of us as the Fine Wine Merchant of Tea — curated, trusted, and rooted in provenance. As a direct-to-consumer and B2B brand we offer award-winning, organic, single-origin tea and matcha.
We rebel against the bland, the blended, and the exploitative. We champion tea and matcha that’s single-origin, farm-direct, and transparent — traded fairly and with full traceability. Think of us as the Fine Wine Merchant of Tea — curated, trusted, and rooted in provenance. As a direct-to-consumer and B2B brand we offer award-winning, organic, single-origin tea and matcha.
We co-brand with farmers, so the people behind the leaves are visible, valued, and fairly paid.
No blending, no flavourings, no compromise. Just clean, traceable, beautiful tea and matcha
What else?
- We are 0% landfill (compostable & recyclable packaging only)
- Winner of 31 Tea Awards - including 3x 2025 Great Taste stars
- B Corp since 2022 (104.5 score)
- Organic certified, in the process of getting ROC/Regenagri certified
- Founders of the Regenerative Tea Action Project (RTAP) helping farmers adopt soil fertility & resilience focused practices
Address
Mission Kitchen c/o Food ExchangeFood Exchange
New Covent Garden Market
London
United Kingdom
SW8 5EL
United Kingdom
Contact exhibitor or request product samples
News
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This first report covers our sustainability journey from launch to the current year 2024. It also outlines our sustainability and impact plans for the years ahead.
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Discover how sustainable practices can revolutionise your tea business, boost your competitiveness, and open doors to new opportunities worldwide.
Products
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Choose single origin teas from our hospitality range of 31 Tea Awards - loose and bio pyramids
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Our 2X Award Winning Organic Matcha is single farm, sourced from organic spring leaves that are covered pre harvest to enhance the unique "umami" flavour profile. Use pure or for authentic lattes.
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Tea Rebellion's lineup is a journey of flavours, stories, and sustainability. Embrace a conscious lifestyle and connect with farmers. Join us in revolutionising the tea industry, one cup at a time.
Videos
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Annabel describes the DNA of a purpose-driven tea venture and the challenge of changing how tea is traded, marketed, and consumed. Her goal is offering sustainable, transparent, award-winning tea.
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Have you ever wondered where your tea comes from and who the people are that are making it?Tea Rebellion is here to change how tea is traded, marketed and consumed