HOTBUBU FOOD

Our signature product is a unique blend of heat, tang, and umami, developed through years of testing to ensure both character and consistency. Originally created in a home kitchen, HOTBUBU is now evolving towards large-scale production, with a recipe carefully crafted to remain stable and flavourful across bigger batches.

Unlike traditional hot sauces, HOTBUBU has a thicker, spoonable texture that makes it ideal not just for drizzling but also for spreading, dipping, or mixing into meals. It is vegan-friendly and preservative-free, relying on natural acidity for shelf stability. With its bold profile, HOTBUBU pairs effortlessly with barbecue, curry, rice dishes, and even sandwiches, making it a flexible addition to any kitchen.

The brand was founded by Juno Lee, a successful music producer and long-time food enthusiast who once competed on MasterChef Korea. Drawing from his creative background, Juno brings the same attention to detail and passion to his sauce as he does to his music.

Since its debut in London’s food markets, HOTBUBU has received outstanding feedback from customers and buyers, praised for its distinctive flavour, quality ingredients, and memorable branding.

HOTBUBU aims to grow into a widely loved and accessible everyday sauce. Our vision is to become a new-generation classic in the spirit of Sriracha or Tabasco, offering bold flavour with broad appeal. We are currently seeking retail, food service, and distribution partnerships to bring HOTBUBU to more tables across the UK and beyond.