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CRUX ROOIBOS RUBS (BEEF / LAMB / CHICKEN / PORK)

CRUX Stand: 3416
Our seasoning rubs are inspired by the wilderness where the Rooibos plant is native to South Africa’s rugged Cederberg region.  

Rooibos is a unique plant celebrated for its naturally earthy, honeyed, caramel, and nutty notes. We've harnessed this distinctive flavour to create a signature range of artisanal dry rubs, blending Rooibos with premium spices and herbs to elevate your meats and vegetables.
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2025 MEDIA PARTNERS

2025 INDUSTRY PARTNERS

The Next Chapter for Speciality & Fine Food Fair

From 2027, Speciality & Fine Food Fair will take place 5 – 7 April at Excel London, as part of Food, Drink & Hospitality Week to be the UK’s largest food & drink trade event.

This exciting move will connect our incredible community of speciality producers and buyers with 25,000+ verified trade visitors, creating even more opportunities for products to be discovered, tasted and stocked by buyers across retail, hospitality, wholesale and foodservice.

To prepare for this exciting launch, the Fair will not be taking place in 2026, returning in its new format in 2027.

While the scale grows, the heart of the Fair stays the same - a curated showcase of exceptional producers and a spirit of discovery, now with even greater commercial reach.

We’re incredibly excited about this next chapter and can’t wait to build it with you.

Find out more