Skip to main content

Top tips and downloadable assets from Speciality & Fine Food Fair

Our Top Tips for Exhibiting

Download our handy pdf to find all the top tips to help you make the most out of exhibiting this year, from planning your sales strategy to highlighting the most important dates for your diary.


Social Media Assets & Show Logos

Don't forget to shout about your involvement at this years Speciality & Fine Food Fair, download your social media assets below and get posting across all your channels! @specialityfair and use our hashtags #SFFF23 | #SFFFNEW


Exhibitor Enhancement Morning

Is it your first time exhibiting? Or simply want to spruce up your exhibiting game? In this session, we will take you through all the essential information you need to know to have a successful exhibition at Speciality & Fine Food Fair 2023. Plus, we’ll provide you with some valuable insights and tips to help you maximise your presence pre-event, during-event, and post-event.

Watch the webinar on-demand

FDReviews and FDReviews Live

Through our partnership with FDReviews, we have curated a series of helpful videos with industry experts including Jason Danciger, Marcus Carter and Bruce Langlands. They cover everything from branding and labelling, to entering the UK market and high-end retailers. FD Reviews will also be live at the Fair in September so you can book a free session with one of their experts to gain invaluable feedback on your food & drink product or idea.

Watch videos and find out more 

Handy guides from our partner, The Food Marketing Experts

Show Planning Guide

The Food Marketing Experts have shared their show planning guide, the ultimate guide to attending a food show. Find out what you need to pack and how to maximise your show opportunities.


Social Media Calendar

The Food Marketing Experts have shared their incredible Social Media Calendar with us, to help you get ahead when planning your promotion for our event.


Other useful resources to make the most out of exhibiting

Wise words from Speciality & Fine Food Fair's event manager, Nicola Woods

Listen to Speciality & Fine Food Fair's event manager, Nicola Woods, in this panel session led by Yumbles all about how to rock trade shows, they discuss:

  • Key preparation steps to take before a trade show including what you should take with you
  • Tips for dressing your stand
  • Best practice when manning your stand effectively
  • Tips on following up with leads post the show

For more information, find the seller handbook here

Watch now

Advertise with Fine Food Digest

Fine Food Digest is delighted to offer preferential rates on advertising in the show preview featured in our September issue, to the exhibitors that are taking a stand at the Speciality and Fine Food Fair 2023. 

Fine Food Digest is a monthly trade magazine, published by the *Guild of Fine Food, covering the UK’s independent food retail sector. Its readership includes delicatessens, farm shops and food halls, as well as the producers and wholesalers both here and abroad that supply the market.

The September edition of Fine Food Digest will carry the official Speciality & Fine Food Fair show preview, which will be mailed out to 5500 businesses in print and 12,200 businesses receive a digital copy, in addition to being available in print at the front of the show and from our own stand.  Please come and visit the Great Taste Market at the Fair.

This is an opportunity to raise awareness of your stand number, increase the visibility of your brand and product range in addition to your sales message being communicated to a very targeted audience of registered and potential visitors to the show. 

If you are interested in finding out more, please email

* Guild of Fine Food is a trade body that supports the independent food trade nationwide and internationally. 

Unlocking the UK Market: The Power of PR and Marketing for International Brands

Rochester PR will be hosting our international webinar