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27 Aug +22025

Krocus & Co. debuts luxury wellness blends with Greek saffron at Speciality & Fine Food Fair

Krocus & Co. Stand: 3421
Krocus & Co. debuts luxury wellness blends with Greek saffron at Speciality & Fine Food Fair
Taste the exceptional flavours of Krocus & Co.’s saffron tea blends at SFFF 2025
Krocus & Co. is a London brand inspired by the saffron fields of Kozani, Greece. Visit us in the Start-Up Village, stand 3405, to taste functional drinks that marry premium flavour with nootropic benefits.
Krocus & Co. introduces a modern wellness ritual at Speciality & Fine Food Fair. Our plant based blends feature hand picked Greek saffron from Krokos, Kozani, where cultivation dates back centuries. Saffron is prized for its distinctive aroma, vivid colour and its reputation as a natural nootropic.
The launch line up includes three herbal blends with Greek saffron - Cinnamon & Clove, Sage & Lemon Verbena, and Orange & Honey - alongside a refined Earl Grey with natural bergamot oil. Each pouch contains 28 compostable pyramid bags and a widely recyclable outer.
Rooted in provenance and crafted with care in London, we balance flavour, function and sustainability while supporting the Kozani farming community. Discover the range and the story behind it at krocus.co.

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The Next Chapter for Speciality & Fine Food Fair

From 2027, Speciality & Fine Food Fair will take place 5 – 7 April at Excel London, as part of Food, Drink & Hospitality Week to be the UK’s largest food & drink trade event.

This exciting move will connect our incredible community of speciality producers and buyers with 25,000+ verified trade visitors, creating even more opportunities for products to be discovered, tasted and stocked by buyers across retail, hospitality, wholesale and foodservice.

To prepare for this exciting launch, the Fair will not be taking place in 2026, returning in its new format in 2027.

While the scale grows, the heart of the Fair stays the same - a curated showcase of exceptional producers and a spirit of discovery, now with even greater commercial reach.

We’re incredibly excited about this next chapter and can’t wait to build it with you.

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