Matt Hopkins, Founder - The Great Brand Exchange
![Matt Hopkins, Founder - The Great Brand Exchange](https://cdn.asp.events/CLIENT_Montgome_B1B4C8FA_E3BA_05DA_18BFD74DA8885CDB/sites/SFFFair-2022/media/libraries/pitch-judges/Matt_Hopkins__headshot.jpg/fit-in/700x9999/filters:no_upscale())
Matt is an experienced business leader, skilled at identifying opportunities for growth, building commercial strategies, and steering sales and marketing initiatives.
A visionary entrepreneur and creative with a proven record in developing multiple business models. Matt has a background in licence branding, working with brands such as Jamie Oliver, Laura Ashely, The Great British Bake Off and Chef Tom Kerridge.
Through his work in retail Matt recognised a shift in consumer trends and behaviour. Consumers were seeking locally made products which had a story to tell which led Matt to set up The Great Brand Exchange (GBX) in 2014.