Speciality & Fine Food Fair 2025 returns to Olympia London on 9-10 September, bringing together the finest food and drink from across the UK and around the world.  

As the UK’s leading showcase of artisan food & drink, the Fair offers two days of product discovery, expert insight, and unmissable networking. Whether you're a buyer, retailer, distributor, hospitality professional, or producer, here are six key reasons to make sure you're there this year.  

1. Discover the future of fine food & drink 

The Fair is packed with the most exciting new products on the market, from gourmet condiments and craft spirits to globally inspired snacks and premium cheeses. Visitors can meet the entrepreneurs and leading speciality businesses behind these products and uncover emerging flavour trends, unique products, and fresh ideas that are shaping the future of food and drink. 

2. Pitch Live: A front row seat to breakout brands 

Pitch Live returns bigger than ever for 2025, giving buyers the chance to discover early-stage brands before they hit the shelves. Presented in partnership with IND!E, the 2025 line-up features buyers from Ocado, Selfridges, and Booths, top independents including Macknade and Laura’s Larder, and leading travel buyers. Expect fast-paced pitches, retail-ready concepts, and the energy of a live launchpad. 

3. Fresh thinking on the Food for Thought stage 

The Fair’s Food for Thought stage will host two days of expert-led content designed to give retailers and food & drink professionals actionable insights into new trends and retail innovations.  

From trend forecasts and market analysis to hands-on sessions covering loyalty, customer retention, staff training and the impact of AI on independent retail, the programme is packed with practical insights. With speakers from across hospitality, retail and wholesale, including industry experts Kateline Porritt of Egg Soldiers and Charles Banks of thefoodpeople, attendees can expect a mix of high-level strategy and real-world advice to take straight back to their businesses. 

4. The Village Square: A hub for community & connection 

New for 2025, The Village Square is the beating heart of the Fair and a dedicated space for tastings, roundtables, networking and advice. With sessions from partners like Invest NI, Diverse Fine Food and Cotswold Fayre, this is the place to spark ideas, ask questions and make valuable connections. The Village Square will also host special tastings by a selection of standout regional products from across the UK, curated in partnership with Speciality Food Magazine.  

5. Sample a wide range of new products 

From the Start-Up Village, packed with exciting emerging brands, to the Great Taste Deli, full of award-winning artisan products, Speciality & Fine Food Fair is packed with new food & drink. Discover award-winning honeys, bold new condiments, heritage confectionery, and small-batch drinks by a wide range of exhibitors from the UK and around the world. The Drinks Quarter and Wine Cellar also return this year with an exciting selection of beverages to taste and take inspiration from. 

6. Celebrate excellence at the Speciality & Fine Food Fair Awards 

Taking place live on day one, the Speciality & Fine Food Fair Awards celebrate the people and products driving the industry forward. With returning favourites like Not Yet on the Shelf and new categories such as Outstanding Regional Star, the awards shine a spotlight on everything from inspiring individuals to standout retailers and game-changing new products. 

With so much to taste, learn and take back to your business, the only question is: why wouldn’t you be there? Register now and be part of the UK’s most leading celebration of artisanal food & drink. Find out more, and secure your trade ticket, at specialityfinefoodfairs.co.uk.