SUPERIOR GRADE — AWARD-WINNING FLAVOUR: All short-grain rice can be used for sushi, but quality varies greatly. Most short-grain rice found in the UK and Europe is Originario (from China) or Selenio (an Italian variety) grown in Northern Italy, both similar in profile to Japonica rice. Emma Basic’s authentic Japonica variety, cultivated in Vietnam, delivers a distinctly superior taste and texture — a quality recognised with the prestigious 2025 Great Taste 3-Star Award.PERFECT TEXTURE: Do you cook your pasta to Al dente? If yes, then this is the rice for you, sticky yet firm. This is curcial because the rice must hold its shape when forming sushi but still be soft and pleasant to eat . the righ balance of stickiness ensures it binds well to other sushi ingredients without being overly mushy or dry , delicious. Simply cook the rice and enjoy with a pinch of salt.BEYOND SUSHI: In Emma's personal opinion, sushi is not a daily food in japan. Sushi is for wedding, birthday, New Year eve etc. Rice is daily food. You don’t have to make sushi, simply cook rice it goes well with any vegetable, meat or fishRICH SOIL & WATER: Grown by farmers in the Mekong Delta, Vietnam: "The rice bowl of Vietnam region". The Delta's rich soil is ideally suited for growing rice. It provides the foundation to grow rice with consistency in texture and taste.Ideal 5kg: Not too big for families and not too small for restaurant professional kitchen.
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