Balancing Buzz and Benefit
12 Sep 2023
Trends Theatre
Join this thought-provoking panel session as our experts explore the question: Are new products created for the sake of showcasing innovation and following trends, or are they genuinely designed to address customer needs and market gaps? Our speakers will identify risks and 'stir up' strategies for achieving a balance between innovation and customer-centricity in NPD. This session will equip you with the recipe for successful product development.