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Balancing Buzz and Benefit

12 Sep 2023
Trends Theatre

Join this thought-provoking panel session as our experts explore the question: Are new products created for the sake of showcasing innovation and following trends, or are they genuinely designed to address customer needs and market gaps? Our speakers will identify risks and 'stir up' strategies for achieving a balance between innovation and customer-centricity in NPD. This session will equip you with the recipe for successful product development.

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Chairperson
Vhari Russell, Managing Director - The Food Marketing Experts
Speakers
Alexander Mair, Founder & Managing Director - All In A Box
Louis Bedwell, MD - Mission Ventures
Rachel Auty, Innovation & NPD Consultant - The Freelance Foodie
Nina Anderson, Trademark Sales Executive - The Vegan Society

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