For 2018, our Trend Trails helped to guide visitors through the Fair to quickly discover some of the innovative products being showcased.

Interest in plant-based products and veggie alternatives shows no sign of slowing down and according to the BBC retail sales are expected to increase to £650m by 2020 so now is the perfect time to increase your vegetarian range.

Showcasing an array of plant-based products, made by people who understand the market and strive for the highest standards and origins, this hand-held map will you to maximise your time by quickly navigating the Fair.

  • Speciality Chocolate Trail

Nestled within Speciality & Fine Food Fair is the UK’s finest trade showcase of luxury and gourmet chocolate.

An exclusive opportunity for discovery and inspiration, the Speciality Chocolate Trail leads you through Olympia London to meet fine and artisan chocolate producers who can help satisfy your customer’s sweet tooth.

Visitors could pick up a copy of the Trail, complete with an overview of the latest trends written by award-winning Chocolatier & Ambassador Will Torrent, to guide them around the Fair, so whether it was new flavours, certified chocolate, or premium indulgence, the Speciality Chocolate Trail was sure to help in the discovery of lucrative new products.