the aladdin's cave of fine food & drink discovery

The Discovery Zone is the Fair's go-to destination for buyers looking to unearth their next artisan food & drink treasures.

Meet the faces and learn the stories behind some of the most exciting fine food & drink start-up's who are less than 3 years into their journey.

This bustling area of the Fair has been the launchpad for some of today's well-known brands including Hawkhead Relish and Two Farmers, so it really is your one-stop-shop for finding the products that will be exciting consumers and packing the shelves in years to come!

The Discovery Zone is an unrivalled opportunity to meet face-to-face with brand-new start-ups, access to unique products and witness the genuine innovation and entrepreneurial spirit we all love about the fine food & drink industry.


2021 producers who exhibited IN THIS ZONE INCLUDEd...