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New Product of the Year - UK

  new product

The UK New Product of the Year Award celebrates a product at Speciality & Fine Food Fair 2024 that has demonstrated creativity and innovation at the heart of its concept. The judges are looking for pioneering credentials, high quality construction, a clear USP and a product that comes from a brand that is constantly innovating and experimenting to inspire its customers.


  • Must be a newly launched product since our last event (12th September 2023) 

  • Must be from an exhibiting company of the 2024 Fair 

  • Can already be listed with retailers or hospitality operators already 

  • Company must be registered within the UK 

Entry Deadline: 28th June

Judging Criteria:

Our judges will select their top four finalists from our entries, which will then go to the public vote in July with the winner being announced on Tuesday 10th September at Speciality & Fine Food Fair.

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Golden Hooves Cheddar

Golden Hooves is a mature cheddar with a delicious rounded and long-lasting flavour made from 100% regeneratively farmed milk. They are fully committed to sustainability and are proud to be B-Corp certified, using entirely grazed British milk of the highest quality. This means their cows live happy, healthy lives on our farms, while also regenerating the earth and protecting it for future generations.   
Golden Hooves