New Product of the Year - UK
The UK New Product of the Year Award celebrates a product at Speciality & Fine Food Fair 2024 that has demonstrated creativity and innovation at the heart of its concept. The judges were looking for pioneering credentials, high quality construction, a clear USP and a product that comes from a brand that is constantly innovating and experimenting to inspire its customers.
Criteria:
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Must be a newly launched product since our last event (12th September 2023)
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Must be from an exhibiting company of the 2024 Fair
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Can already be listed with retailers or hospitality operators already
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Company must be registered within the UK
The winner was announced on Tuesday 10th September at Speciality & Fine Food Fair.
VIEW THE WINNER BELOW
2024 Winner
Matcha Ginger Refresher - The Matcha Yaad
The Matcha Yaad began by pairing Matcha with bold Jamaican flavours, sparking a fusion quest to Okinawa, Japan. After mastering Matcha, they envisioned merging it with Jamaican spices. Subsequently, Matcha Yaad was founded in the UK with their mission to create flavourful, functional beverages, reflecting a commitment to quality, wellness, and cultural harmony. They are also one of the Fair's 25 Rising Stars - curated in partnership with Speciality Food Magazine.