‘Not Yet on the Shelf’ Award
The ‘Not Yet on the Shelf’ Award is open to products that are currently in development or have been developed but cannot yet be seen on a retailers shelf. This is your opportunity to get your product in front of our expert judges from across the industry and gain valuable feedback, as well as the opportunity to win a stand at the 2025 edition of the Fair. The product should show innovation and should claim to fulfil a gap in the market.
Criteria:
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Open to non-exhibitors and exhibitors, UK and Internationally based
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Product not currently listed with any retailer
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Open to fully developed and products in development (a prototype will need to be supplied for judging should your entry reach that stage*)
The winner was announced on Tuesday 10th September at Speciality & Fine Food Fair.
VIEW THE WINER BELOW
2024 Winner
Rare @ Pasture Smoked Beef Pastrami - Fowlescombe Rare & Pasture Ltd
At Rare & Pasture, they craft their Smoked Beef Pastrami using high-welfare meat, much of which comes from their Devon farm, rejecting industrial production. They blend traditional methods with minimal processing, using natural ingredients and careful techniques. The result is a flavourful pastrami with a melt-in-the-mouth texture, smoky aroma, and delicate spicing.
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