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‘Not Yet on the Shelf’ Award

Not yet on the shelf

The ‘Not Yet on the Shelf’ Award is open to products that are currently in development or have been developed but cannot yet be seen on a retailers shelf. This is your opportunity to get your product in front of our expert judges from across the industry and gain valuable feedback, as well as the opportunity to win a stand at the 2025 edition of the Fair. The product should show innovation and should claim to fulfil a gap in the market.


  • Open to non-exhibitors and exhibitors, UK and Internationally based 

  • Product not currently listed with any retailer 

  • Open to fully developed and products in development (a prototype will need to be supplied for judging should your entry reach that stage*)     

Entry Deadline: 28th June

Judging Criteria:

Our judges will select their top four finalists from our entries, which will then go to the public vote with the winner being announced on Tuesday 10th September at Speciality & Fine Food Fair.

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Organic Chestnut Gnocchi - Cornwall Pasta Co

This isn't any old gnocchi, this is organic, and made with chestnut four that is sailed over 'port to port' from one or their selected regenerative and organic producers. 

Port to port you say? Yes, It is sailed (by sail alone) on a beautiful old wooden clipper to their home port of Mylor Harbour in Cornwall. The voyage takes around 6 days, weather dependent to reach them from Portugal. The taste is divine, sweet, rich, deep nutty flavour which leaves you wanting more! 

organic chestnut