Mark is highly experienced in applying insight to category strategy and innovation. He has previously run the Food & Drink research programme at Datamonitor Consumer: leading the consumer insight, market forecasting, and innovation tracking functions. In those agency days, he worked with high-profile clients like Heineken, Carlsberg, and PepsiCo.

More recently, he worked in the world of food manufacturing as Insight Controller for Greencore’s Food-For-Later division. In his time there, he played a major role in creating Category Visions, innovation strategy, and new business tenders.

Mark is now an independent consultant, specialising in food and drink, with the goal of making insight a stronger part of the strategy and decision-making process. He has a knack for asking difficult questions, having novel perspectives, and using a storytelling style for getting his point across.