At Speciality & Fine Food Fair, we are passionate about artisan food and drink and connecting producers with the industry. The Fair attracts buyers from across the retail, hospitality, wholesale and import & export sectors and with 78% of them having top level purchasing authority, it's no surprise that the Fair has become the industry's go-to destination to do business.
But don't just take our word for it, hear from Joe & Seph's on how the Fair has helped support and grow their business.
Tell us about Joe & Seph's and how Speciality & Fine Food Fair helped you launch your brand?
Joe & Seph’s is an award-winning, family run business based in London, that has revolutionised the popcorn market with it's handmade, gourmet, air-popped popcorn! We have been exhibiting at Speciality & Fine Food Fair for many years and we just keep coming back. The Fair has been a fantastic way to build up connections quickly with major fine food retailers and get first hand feedback on our new-to-market products. Our range has now won over 60 Great Taste Awards and is stocked in some of the UK’s most prestigious retailers, from Selfridges to Whole Foods Market.
Tell us why events like Speciality & Fine Food Fair are a key part of your sales and marketing strategy?
There is nothing like Speciality & Fine Food Fair for a brand like ours, where it’s all about the taste, and meeting the people behind the brand. It is an invaluable tool within the sales process for us.
What are you looking forward to most at the 2021 Fair?
We are looking forward to reconnecting with new and existing customers for a proper face-to-face catch-up, and seeing what other producers and sellers are doing too.
Based on your past experience, how has the Fair helped your business grow?
It is a great event to launch a new brand or product and helps you stay front of mind in the artisan food & drink scene. Year on year, we’ve consistently gained new business, and had strong meetings with existing customers, both of which we would not have been able to achieve in the same way without Speciality & Fine Food Fair.
Just like Joe & Seph's, we want to support your brand in an ever-changing and competitive industry. You can find out more about exhibiting here.