Rupert Posonby

We caught up with Rupert Ponsonby, Director, R&R Teamwork and Co-Founder of The Beer Academy about what trends are in for 2021 and what his top low & no alcohol and healthy snack choices are.

What product and trends do you see being prominent in the fine food and drink industry for 2021? What's in and what’s out for 2021?

I think we will see an increase of food and drink made from ‘surplus’ produce, i.e. products previously considered as waste. I also think there will be a growth in import substitutions for foods.

In terms of what's in for this year, I expect to see focus on low & no abv drinks, tequila, rum, English whisky (but it may be 2022 before it really hits), seaweed, edible bugs (edible by humans or animals and grown using surplus materials, and biodynamic horticulture/viniculture/agriculture.

New Year tends to be a time for health and detoxing. What’s your top ‘no and low alcohol’ pick and what‘s your top healthy snack choice?

Some of the low alcohol brands I love are Adnams Ghost Ship beer, Lucky Saint Lager and Deya of Cheltenham. My healthy snack choice would be Mr Trotter’s Pork Cracklings.

Have you got any New Year resolutions?

To eat foods I have never eaten before and to cook combos I have never heard/seen combined before.

What are your hopes for 2021 for our industry?

That innovations will go wild, and that many from the hospitality sector – either jobless of insecure in their job - will find new excitement and satisfaction in developing a new brand, or working with one.

Where do you think the industry needs to improve in 2021?

Annihilate ‘best before’, reduce food waste and grow more ‘British’.

We are excited to bring the community back together at Olympia in 2021. Do tell us what you love most about sourcing products from Speciality & Fine Food Fair 2021?

I love the creativity of food and drink producers, all in one great hall.