Vanilla Etc Ltd t/a Bonilla Madagascan

Vanilla Etc began its flavourful journey in 2011, ignited by the culinary passion of former chef Graham Bruce.

“I started cooking in my parent’s pub, back in the 60’s – a gastropub before its time. It was my mum who first got me hooked on cooking – she was an amazing pastry chef. My lifelong love of vanilla started with a bite of one of her heavenly vanilla meringues and a slurp of her to-die-for custard,” reminisces Graham.

Frustrated by the challenge of finding top-tier vanilla products for his culinary creations, Graham embarked on a mission to bring high-quality vanilla to the UK. Thus, Vanilla Etc was born, driven by the vision of delivering premium vanilla products to passionate chefs and home cooks alike.

In 2018/2019, the family bond strengthened as Graham’s daughters, Alexandra and Natalie, joined the enterprise. With each member contributing their unique expertise and dedication, Vanilla Etc flourished, embracing growth and innovation as integral parts of its identity.

As our journey unfolds, we’re thrilled to introduce the latest chapter in our story: the growth of our dedicated retail brand, Bonilla Madagascan. Now proudly stocked in esteemed retailers like Selfridges, Booths Supermarket, Lakeland, Amazon, and a myriad of exceptional independent farm shops and delis throughout the UK.