Drinks Pitch Live Logo

Speciality & Fine Food Fair is excited to bring you Drinks Pitch Live; an exclusive pitching opportunity for young innovative drinks brands to present their product to the top buying retail brains of the industry and celebrate their ingenuity over the last year.

Pitch Live will take place virtually on the 6th May 2021 at 11am as part of our Drinks Webinar - a three-part event designed to educate, inspire and offer valuable insights to drinks suppliers, retailers, and trade operators. This is a FREE opportunity open to all drinks brands that have launched since January 2020.

Entry deadline: 23 April 2021

Despite the pandemic, we have continued to offer our producers the opportunity to get their product in front of those top retailers that are often out of reach for new suppliers and this year we want to celebrate the variety of exciting brands that have launched during a challenging year for all.

The chosen three finalists of Pitch will take to the virtual stage for a Dragons' Den-style session pitching to our panel of the UK's leading food and drink buyers. Finalists will have five minutes to pitch, followed by a Q&A with the panel before the winner is announced.The winning pitch will win the below:

  • A 4sqm stand within the Drinks Cabinet at Speciality & Fine Food Fair 2021
  • A consultation with Herchelle Perez Terrado, Founder, The Drinks Partnership*
  • Promotion in the post-event press release, marketing and social media posts
  • A Q&A blog hosted on the Speciality & Fine Food Fair website

If you have any questions about the awards please contact the Speciality & Fine Food Fair Event Manager, Philippa Christer at This email address is being protected from spambots. You need JavaScript enabled to view it.

Meet Our Judges

Meet our esteemed panel of judges for Drinks Pitch Live.




*The consultation will consist of two sessions (one 2-hour session and one 1-hour  follow up session) with Herchelle including an introduction and briefing of the off-trade channels and context of the spirits category; advice on working with retail buying teams, the parameters in their ranging assessment and decisions; factors and elements to consider; feedback and recommendations on your pitch documents; feedback on product samples and packaging.