Find out who's causing a stir in the drinks industry

The ever popular Drinks Cabinet returned this year in association with Mixology Group with an inspiring range of artisan drinks and bar snack suppliers. This was the place to visit to experience the innovative drinks pairings, sample new products set to take the market by storm and learn the latest trends from talented mixologists. 


The Inspiration Bar

Mixology Group's Myles Cunliffe also took to The Inspiration Bar to lead visitors through marketing strategies, visual merchandising, the latest brands to watch and how to navigate a crowded marketplace. You can see the line up of 2021 sessions below:



Monday 6th September

Tuesday 7th September


Mind Over Matter: Positioning low &  no in the marketplace

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The Great Experiment: NPD and the at-home boom                                    

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Standing Out from the Crowd: Top tips for visual merchandising        

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It's a Gin Thing: Help navigate this crowded marketplace    

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Cocktail Masterclass: Spritz O'Clock - Are you stocking the latest products?

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Cocktail Masterclass: Twisting the Espresso Martini - How to upsell the
old classics

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 Product Showcase