and Samis Cash and Carry in the West Midlands is the UK's leading one-stop online and in store shop providing the highest quality and authentic African-Caribbean food produce. Samis Online are specialists in groceries and original products, carefully sourced from Nigeria, Ghana, Cameroon, Zimbabwe, South Africa, the Caribbean and the West Indies to deliver the authentic taste of African-Caribbean food to its customers. / Samis Cash and Carry has a wide and extensive range of products from the freshest vegetables weekly from Nigeria, Uganda, Colombia, etc, dry foods (staples, flours, spices, seasonings), frozen vegetables, frozen meat, poultry, fishery products to drinks (alcoholic & non-alcoholic) These products are processed and delivered either same day or next day and are packed with the most efficient packaging materials to keep them safe and fresh. / Samis Cash and Carry stocks bestselling products from its own brands Pride of Africa, Old Africa as well as other well-known brands such as Tropical Sun, Africa's Finest, KTC and loads more . Pride of Africa's Poundo-Iyan (Pounded Yam) is their fastest selling product in the UK.  Part of the Samis online brand is which brings all the wonderful ingredients and flavours from Africa and the Caribbean to the ready-meal market, providing an alternative taste to more traditional ready-meal cuisines that already exists and bringing convenience to kitchens worldwide. 

Olusegun and his wife, work incredibly hard to offer everything possible to the customer - with a in person store, a trade store, an online store, its own specially sourced ingredients branded with their name on it, a takeaway and dine-in restaurant (where Olusegun's wife is the head chef), and finally a ready meal option for those struggling for time.. They offer all this, as the cost of inflation, Brexit and Covid has had huge impacts on their business, and yet they keep smiling, keep looking after the customer and offering the best quality ingredients at the cheapest price possible.  Samis is a forward-thinking retailer, with Olusegun who is a real advocate for small businesses, whilst leading by example to push for better options in the industry. There is no other Afro-Carribean store like it in the UK, and for that reason, Samis should win the award for best large independent retailer.

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