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‘Not Yet on the Shelf’ Award

Not yet on the shelf

The ‘Not Yet on the Shelf’ Award is open to products that are currently in development or have been developed but cannot yet be seen on a retailers shelf. This is your opportunity to get your product in front of our expert judges from across the industry and gain valuable feedback, as well as the opportunity to win a stand at the 2025 edition of the Fair. The product should show innovation and should claim to fulfil a gap in the market.


  • Open to non-exhibitors and exhibitors, UK and Internationally based 

  • Product not currently listed with any retailer 

  • Open to fully developed and products in development (a prototype will need to be supplied for judging should your entry reach that stage*)     

Our judges will select their top four finalists from our entries and the winner will be announced on Tuesday 10th September at Speciality & Fine Food Fair.

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Enter here