Press Releases

Primera Technology Europe

23 May 2011

Color RFID Printing with Primera's RX900e Color RFID Printer

RX900e is the world's first and only on-demand color RFID label printer.

Primera Technology, Inc., a leading manufacturer of specialty printers, announced its new RX900e Color RFID Printer.

RX900e is the world's first and only full-color, on-demand label and tag printer that also has built-in RFID encoding technology. The RFID reader/encoding module is supplied by Intermec®, a global leader in RFID technology. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications.

"Until now, on-demand RFID labels and tags could only be printed in monochrome," said Mark D. Strobel, Primera's vice president of sales and marketing. "With RX900e, you can add color coding, high-resolution color graphics and even photo-quality images to RFID labels and tags as they're being printed. We are confident this capability opens up an entirely new set of exciting and cost-effective applications for RFID technology."

RX900e is designed for applications that need both color and RFID, including:

-File folder tracking – medical, government, insurance and more
-Retail and apparel tags – for indicating sizes by color and anti-counterfeiting
-Data tape tracking – for indexing by color, bar codes and RFID
-Pharmaceutical labels – for printing photos of pills and for anti-counterfeiting
-Oversized ID badges – for printing color photos and enabling electronic access/tracking at conventions and trade shows, concerts, marathons and other events
-Wristbands – with full-color, high-resolution photos of patients and patrons and integrated RFID for tracking, positive ID and concessions

Printer drivers are included for Windows® XP/Vista/7 along with NiceLabel® SE for Primera and a starter version of Seagull Scientific's BarTender® label design/RFID software.

Pricing and Availability

RX900e is priced at € 3995 (£ 3521) MSRP. It is available now from Primera's resellers and distributors worldwide. Additional information about the first color RFID label printer is available at http://primera.eu/en/pages/rx900e-rfid-label-printer.html.