Press Releases

Spicentice Ltd

27 Aug 2011

Spicentice launches NEW range of versatile herb & spice RUBS on Stand 1040 at the Speciality & Fine Food Fair

Leicester-based SPICENTICE has launched a range of 7 handy tins of blended herb & spice RUBS under its NEW 'make it' brand for home cooks. The range complements the company's existing 24 world recipe spice kits and 3 real Indian fruit chutneys.
Designed as a great linked sales opportunity, the RUBS are the ultimate kitchen larder must-have to add real flavour to a variety of world-inspired dishes. Use to rub into meats, fish or veggies, sprinkle into soups and sauces, mix into pastes, marinades, bastes and glazes or add to crumbs for stuffings and savoury crusts. A handy ideas booklet inside each tin helps consumers get the most out of the versatility of the collection.
The range, which includes Peppery (45g), Tandoori (55g), Harissa* (55g), Barbecue (55g), Ras El Hanout* (50g), Italian* (32g) and Herby Fish (40g), is presented in eye-catching branded tins, guaranteeing real shelf presence in-store. Market leader, Spicentice, is known for its striking and award-winning contemporary packaging which adds real vibrancy to the herb & spice aisle. Available in outers of just 6 units per recipe, with a trade price of £2.79 per unit (RRP £3.99).
Issued August 27 2011 : For more information, images and samples contact: Ketan Varu on
e: info@spicentice.com t: 0116 267 2270 www.spicentice.com

*STOP PRESS:
Harissa (makes a perfect Harissa paste), Ras El Hanout (for Moroccan recipes and tagines) and Italian (great with any Italian-inspired dish) have just been awarded GOLD in the 2011 Great Taste Awards!