Introducing Tea India
| 19 Jul 2012 |
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Introducing a unique and truly authentic range of Indian black teas from a company with a wealth of expertise and heritage to match. Tea India is the exciting new brand which has been inspired by the fusion of tradition with the vibrancy of modern India. Using over 70 years of blending and tea sourcing experience, the Harris Tea Company has created something very special - a premium black tea blend and three authentic chais: The premium tea is a unique blend of the finest Indian teas which has a deliciously rich, robust but smooth flavour, perfect for drinking all day, everyday. We only pick the two top leaves and the bud, when the tea is at its freshest, to create a real superior flavour but it’s the high Assam content which makes this blend really special. Our master blender grew up in Assam on the banks of the might Brahmaputra River. Combining his knowledge with a passion for Indian tea, he’s now on a mission to make sure everyone can enjoy a superior cup of tea everyday. To compliment the black tea blend, we’ve also created a range of real authentic chais - combining the finest teas with warming, exotic and sweet spices. There are three chai flavours: Masala Chai - a unique blend of the finest teas combined with rich, warming spices for a real authentic flavour. Vanilla Chai - a unique blend of the finest teas combined with sweet, comforting spices for a real authentic flavour. Cardamom Chai - a unique blend of the finest teas combined with exotic, distinctive spices for a real authentic flavour. These chai teas are ideal for consumers who want to introduce a taste of India into their daily lives and explore new flavours, which we see increasingly popular across all food categories at this time. The Tea India premium black tea blend is perfect for all day drinking - we think it’s important to enjoy the best things in life whenever you can and tea is one of life’s simple pleasures so we think it’s only right to drink a better blend all day, everyday! Product Name Teabag Count Size RSP Case Size Black Tea 80 Teabags 250g £2.69 1x 6 Masala Chai 40 Teabags 100g £2.49 1x 6 Vanilla Chai 40 Teabags 100g £2.49 1x 6 Cardamom Chai 40 Teabags 100g £2.49 1x 6 A full marketing campaign will be supporting the launch of Tea India, including social media, continuous PR, outdoor sampling and both trade and consumer shows. You can visit us on stand 353 at the Speciality & Fine Food Fair from 2nd – 4th September at London Olympia. For more information about Tea India or stockist enquires please contact Fiona Smith on 01202 86383 |
