Discover the Origin is a three year campaign designed to promote awareness of the PDO status of the following five key European products. These are Parma Ham, Parmigiano- Reggiano Cheese, Burgundy wines, Douro Valley wines and Port.

Champagne / Sparkling wine | Wine | Hard cheese | Meat, cured / cooked

Product Name Burgundy wines. Product Description Burgundy vineyards cover 5 main areas of production in eastern France from Chablis in the North to Mâcon in the South. With over 4000 wine estates and 250 wine merchants Burgundy is one of Frances key wine making regions. Category Wine

---

Product Name Douro Valley wines Product Description Douro Valley wines are made from the same grapes as Port and have recently experienced a renaissance in recent years. The Douro is a unique area situated in Northern Portugal, which is protected by four mountain ranges. Within the Douro the marked climate differences help to produce a diverse selection of wines. Category Wine

---

Product Name Parma Ham Product Description Parma Hamis a specially air cured ham produced in and around the regions of Parma, Italy. The ham is made from the rear haunches of the pig and contains only four ingrediants, Italian pigs, salt, air and time. Parma Ham is cured for a minimum of one year, rising to three years. Category Ham, air-dried

---

Product Name Parmigiano- Reggiano Cheese Product Description Parmigiano- Reggiano cheese is produced within a restricted area thatincludes Parma, Reggio Emilia, Modena, Bolgna, Mantova. It is a hard, fat, granular cheese, cooked rather than pressed and named after the restricted area of production.

---

Product Name Port Product Description Port, made in the Douro Valley is produced in the oldest demarcated and regulated wine region in the world, It is traditionally made from grapes crushed by treading in a lagar. There are three main styles of Port, these are Ruby Port, Tawny Port and White Port. Category Wine