Wherever in the world you want to do business, you can do so much more, face-to-face, at an exhibition. Even in the digital age, when information is so much easier to come by, people will always want - and need - to meet face-to-face.
Exhibitions are a highly cost-effective way to generate sales leads and enter new export markets. You can make more contacts, and acquire more market intelligence, during three days at an international event than you might otherwise achieve in months.
FaceTime is the marketing body for the live events industry, set up to help customers harness the power of live events to drive sales, enhance customer relationships and deliver customer insight. FaceTime recently undertook research which proves that events are an essential part of the marketing mix; results show that one in three people experience an uplift in positive attitudes after attending an event, versus only one in four people experiencing the standard uplift to a 30 second TV advert. To read the full report, and for more information about FaceTime, visit their website.
Making the most of Speciality & Fine Food Fair
Speciality & Fine Food Fair is a unqiue trade only event where buyers can experience the finest in food and drink in a way that simply cannot be done of over the phone, online or in print.
Discover how to stand out with advice from longtime exhibitor (and occasional buyer) Adrian Buckley, Co-Founder of Buckley and Beale.
We also turned to Jacques Thudichum, Buying Manager for Ocado's Chilled Prepared Foods section, to get some insight on what he looks for when attending the Fair - and how producers can prepare for the event.