Curated to showcase the best of new, growing brands, the Discovery Zone is an essential stop-off for retailers, distributors and hospitality buyers searching for trend and ingredient-led inspiration.

Within the Discovery Zone you'll be able to uncover the latest food and drink gems from exciting new businesses as stands are exclusively reserved for producers who have only been trading in the UK for fewer than 36 months.

Uncover innovators, trendsetters and bold new products

For buyers wanting to make sure they don’t miss out on the burgeoning vegan movement, the Discovery Zone is playing host to a raft of new brands offering plant-protein or boasting vegan credentials.

Already checked in to exhibit is newcomer 9 Meals from Anarchy with three varieties of flavoursome stocks, all containing more than 75% sustainably-sourced and organic vegetables. You can also meet Butter Nut of London who produce luxurious vegan and organic nut butters, free-from palm oil, refined sugar and gluten, and packaged in recyclable materials!